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The K-beauty brand is known for its viral SPF formulations.
July 22, 2025
By: Lianna Albrizio
Associate Editor
Beauty of Joseon, a K-beauty brand known for its viral SPF formulations, has hit US Sephora shelves. The announcement comes on the heels of the launch of its new Day Dew Sunscreen SPF 50. Beauty of Joseon’s viral SPF product, Relief Sun, catapulted the brand into the spotlight, establishing a reputation as a trusted leader in advanced sun protection. It has sold more than 18 million units and amassed a cult-following in the US. Day Dew Sunscreen SPF 50 broad spectrum UV protection has a cl...
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